// COMPARE

Amazon gained 0.79% to $274.00 with Snowflake's AWS partnership and AI-demand story providing a lift. AWS leverage to enterprise AI capex still the cleanest read.

AMZN is benefiting from the Snowflake-AWS narrative just as much as Snowflake — every AI workload migration is AWS revenue. The Schiff bubble warning is the only macro overhang.

Any AWS Q1 enterprise customer color; Prime Day positioning. $278 resistance; support $270. Retail margins remain the underrated swing factor next earnings.

Cable closed at 1.3445 (+0.21%), a modest grind higher tracking broad dollar softness. Deutsche Bank's EUR/GBP rally call dampened sterling enthusiasm; GBP underperformed EUR on the session.

Sterling lacks a domestic catalyst this week, so it's purely a dollar funding play. BoE pricing already discounts cuts; without an inflation shock, GBP is range-bound between dollar sentiment and EUR cross-flow.

UK retail sales data and any BoE speaker hints on August cut timing. Resistance at 1.3480; support 1.3400. EUR/GBP move above 0.8680 would cap GBP/USD regardless of dollar direction.