LAST BRIEF 16:40 TRT
HOME > MARKETS > STOCKS > GOOGL > 2026-05-15
GOOGLAlphabet Inc. (Class A)
394.01
-1.76%
DATE: 2026-05-15
SUPPORT:388.47377.4
RESISTANCE:399.55410.62
Past
What happened
Alphabet fell 1.76% to $394.01, tracking the tech tape lower as PPI hit duration assets and 'AI vs search' narrative pieces resurfaced after a quiet week.
Why
Why it matters
GOOGL is still the cheapest Mag-7 on forward multiples, but it lacks a single near-term catalyst — the market wants confirmation that AI Overviews aren't bleeding query monetization.
Watch
What to watch
$390 is the 50-day and the must-hold. Anti-trust headline risk + any leaked search-share data from Bing/Perplexity could whipsaw — but a hold here sets up a $410 retest.
HEADLINES
2026-05-14ARCHIVEnewer →