AMZNAmazon.com, Inc.
264.14
-1.15%
SUPPORT:256.95248.33
RESISTANCE:271.33279.95
Past
What happened
Amazon dropped 1.15% to $264.14 as the consumer-cyclical side got hit on rate fears and AWS got tagged with the broader AI-spend reset, taking the name 5% off the 52w high at $278.56.
Why
Why it matters
Amazon is the most consumer-rate-sensitive Mag-7 — every basis point on the 10Y is a basis point of pressure on retail discretionary spend, and the AWS narrative is no longer enough to offset on its own.
Watch
What to watch
$260 is the must-hold; below opens $254 (200DMA). The May retail sales print Friday and any AWS region-launch headlines are the next catalysts. Above $270 the trend is back.
HEADLINES